EmotionsAI: The future of personalization is empathy
+6%
in conversion rate
+8%
in revenue per visitor
60%
of variations show positive business impact
Understand what activates your buyers to convert using emotions-first data
Revive your personalization roadmap with shopper psychology insights
Multiply the amount of winning test variations, turning more ideas into sales
Accurately predict long-term campaign ROI, using emotions as a consistent baseline
30 seconds for our AI engine to understand emotional needs
UNDERSTAND
80% of human decisions are driven by emotion
Customer journeys are a series of tiny decisions: competitive natures will be tempted by limited stock products, safety-first buyers by secure payment details, and need-it-right-nows will want a quick purchase and none of the above extras.
Find the biggest drivers for conversion at every step
With EmotionsAI, create positive feelings by pinpointing which emotional needs are unmet at every stage of the customer journey: check-out, PLPs, product pages, etc.
Have AI classify visitors into 10 segments
Whether visitors have a need for Immediacy, Attention, Safety, or Community – you’ll be able to identify their needs and reassure them.
Benefit from 8 years of behavioral science research
EmotionsAI was created by a team of behavioral psychology experts and data scientists. More than 100 million journeys were studied to help brands connect with their visitors’ emotional needs.
PERSONALIZE
High impact, low effort personalization
AI-powered personalization campaigns using EmotionsAI drive revenue increases ranging from 5% to 10%.
Build journeys for rational and emotional shoppers
No need for complex segments, third-party integrations, or rule management – AI handles everything. It directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.
Find new personalization opportunities
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Easy and fast activation of the audiencesÂ
Easily tailor experiences with AB Tasty’s no-code/low-code Visual Editor. Target the emotional need of your choice directly in the Audience Builder. Combine that emotional need with other segments.Â
WIN MORE
60% of test variations show positive business impact with EmotionsAI
Compared to the industry average of 20%, this e-commerce personalization engine turns more of your ideas into revenue.Â
With AB Tasty’s best-in-class experimentation solution, conduct tests to find out what works best on your most important emotional needs.Â
Increase experiment efficiencyÂ
No more neutral tests. Reports allow you to deep-dive into each variation in order to understand which emotional needs will give you the most uplift.Â
INSPIRE
Build an experience roadmap based on empathy
Learn where you can better meet the needs of your visitors throughout their journey.Â
Focus on your biggest audience
EmotionsAI prioritizes your visitors by the biggest emotional need, helping you decide where to focus your roadmap and how to get the biggest impact in your test and personalization roadmap.Â
Make small changes with big impact
Enrich your insights tools with emotional data
Add even more insights to your analytics tools like Contentsquare, Heap and FullStory. Share insights with other departments including Acquisitions and CRM.Â
PREDICT ROI
Predict sustained campaign ROI, accurately
Emotional needs for conversion are lasting, while behaviors are ever-changing.Â
Emotions provide a more consistent baseline to predict future returns than solely relying on on-site behavior.
Scale your personalization strategy with EmotionsAI
No extra effort needed
EmotionsAI is integrated with the AB Tasty tag and turned on with the flick of a switch. No extra setup, no big IT project.
Work hand-in-hand with our customer success teams
Our expert teams provide you with ideas to activate visitors based on their emotional need profile.
8 years of technology research
AI is leveraged to automatically analyse and segment your visitors into each emotional profile for true emotional personalization.
Behavioral analytics studies are the backbone of this solution, providing you with the best experience for your visitors.
Future-proof
EmotionsAI is GDPR compliant. It is based on anonymous in-session behaviour and doesn't use third-party cookies.
Built on behavioral expertise and real-time interactions
Physical interactions
- Mouse speed
- Scroll patterns
- Pauses
Device setup
- Browser type
- Device brand
- Plugin installed
100+
variables
100M+
journeys analyzed
20,000+
online surveys
200+
A/B tests analyzed
PhD
Purchase Behavior Modeling
Studies
Collaborations
Triple A/B test success rate with EmotionsAI
La Redoute is a French multichannel retailer specializing in home decor as well as apparel with over 7 million unique visitors each month. Using EmotionsAI by AB Tasty, they create highly individualized experiences for their visitors for better engagement.
Increase quote submissions with EmotionsAI
Groupama is a multinational insurance group operating in 10 countries. They turned to AB Tasty’s EmotionsAI to help better adapt their testing strategy to fit their wide range of customer profiles.
with AB Tasty
of the platform