A podcast on the culture of experimentation by AB Tasty

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Ruben de Boer explains what it takes to create a testing environment that paves the way for better experimentation

Ruben tackles the importance of embracing an outcome-driven mindset to create better value for customers and how to implement a successful culture of experimentation within an organization

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Season 3, Episode 3

David Mannheim

David Mannheim explains a remastered approach to personalization for long-term customer loyalty

Season 3, Episode 2

Marianne Stjernvall

Marianne has transformed her passion for creating experimental organizations with a data-driven culture to become a CRO consultant at her own company, the Queen of CRO

Season 3, Episode 1

Ben Labay (Speero)

Ben Labay combines years of academic and statistics training with customer experience and UX knowledge. Currently, Ben is the CEO at Speero

Season 2, Episode 4

Carlos Gonzalez de Villaumbrosia (Product school)

Carlos Gonzalez de Villaumbrosia is equipping the next generation of product leaders with data-driven strategies powered by experimentation

Season 2, Episode 3

Elissa Quinby (Quantum Metric)

Elissa Quinby shares why a frugal mindset around experimentation can actually accelerate the experimentation process and increase resourcefulness.

Season 2, Episode 2

André Morys (konversionsKRAFT)

André Morys shares the key to a thriving business in today’s market: A fearless attitude toward innovation and experimentation.

Season 2, Episode 1

Jeremy Epperson (ConversionAdvocates)

Jeremy Epperson, chief growth officer at CRO agency ConversionAdvocates, breaks down the utility of all test results, be that a win, a loss or a flat result.

Season 1, Episode 4

Lukas Vermeer (Vista)

Lukas Vermeer, director of experimentation at Vista, recommends keeping it simple when kickstarting experimentation within an organization.

Season 1, Episode 3

Jonny Longden (Journey Further)

Jonny Longden, co-founder of marketing agency Journey Further, believes anyone can experiment as long as you have desire and tenacity.

Season 1, Episode 2

Chad Sanderson (Convoy)

Chad Sanderson, head of product – data platform at Convoy, breaks down the different types of experimentation and why it should be a discipline.

Season 1, Episode 1

Ronny Kohavi (ex-Airbnb, Microsoft, Amazon)

Ronny Kohavi, one of the pioneers of experimentation, shares a humbling reality check: most ideas will fail (and why that’s a good thing).

True experimentation is more than technology:

It’s a culture.

Experimentation at scale is the key to unlocking the innovation and success that many companies have been searching for. What only a few seem to realize is that a true culture of experimentation is all about testing, failing and learning.

Our podcast brings together a selection of the best and brightest thought leaders in the world of experimentation to uncover their insights on building and running successful experimentation programs … and how to fail, successfully.

In the culture of experimentation, there’s no such thing as a “failed” experiment: Every test is an opportunity to learn and build toward better ideas.

Whether you’re just starting out, working your magic on server-side or client-side teams or simply looking for inspiration, this is a podcast that has something for everyone.

True experimentation is more than technology:

It’s a culture.

In the culture of experimentation, there’s no such thing as a “failed” experiment: Every test is an opportunity to learn and build toward better ideas.

Whether you’re just starting out, working your magic on server-side or client-side teams or simply looking for inspiration, this is a podcast that has something for everyone.

The Host

Marylin Montoya VP Marketing at AB Tasty

Marylin Montoya is an international marketing leader with over 10 years of experience in launching and scaling brands toward global recognition. Originally from the US, Marylin has worked abroad in Asia and Europe, with extensive multi-region GTM experience. Marylin is based in Paris, where she leads the marketing team at AB Tasty.