1 to 1 brand experiences with

Quickly create relevant brand experiences that will resonate with your audiences. Strengthen brand loyalty, increase conversions and create revenue uplift.

Powerful AI and data-driven segmentation

AB Tasty has all you need to painlessly craft granular, personalized experiences: machine learning tech, behavioral, transactional and location-based data, psychographics, & more.

Manage audiences

Audience manager is your control room for personalization, with all your campaign info at a glance. Easily create new segments with pre-set templates.

Content interest

Using natural language processing, discover which types of items different audiences are interested in – boxers vs briefs, Apple vs Android. Plan personalization campaigns accordingly.

Engagement level

Our AI capabilities cluster your traffic into groups according to their level of engagement with and affinity for your site, From disengaged to loyal.

CDP / Data lake

From audience manager, easily pull in data from your CDP or data lake to enrich your personalization segments.

Activate your audiences

Choose from a wide array of granular campaign triggers. From page load to exit intent or scroll depth to browse time, launch personalized messages at exactly the right moment.

Using our drag and drop editor or custom code, create and display banners, pop-ups, interstitials, or any personalized message.

Optimize each interaction

Based on items viewed or purchased, the social proof widget embeds directly on your product page and encourages transactions.

Use our AI-powered widget to quickly identify the images on your website that drive the most results. Display only the best performing images to your visitors.

Easily integrate progress bars anywhere during the customer journey to nudge visitors down the funnel. Improve checkout or any multi-step process on your site.

Suggest the right product

Automatically surface relevant, contextual, and complementary product recommendations with our API. It’s a proven way to increase average order value and overall revenue.

Personalization success stories

2x transaction rates

By launching campaigns based on viewed and purchased products, NYX Professional Makeup made excellent use of the principle of social proof.

Take your personalization strategy further