Impactful experiences with
AI-Personalization
Powerful AI and data-driven segmentation
Manage audiences
Audience manager is your control room for personalization, with all your campaign info at a glance. Easily create new segments with pre-set templates.
Content interest
Using natural language processing, discover which types of items different audiences are interested in – boxers vs briefs, Apple vs Android. Plan personalization campaigns accordingly.
Engagement level
Our AI capabilities cluster your traffic into groups according to their level of engagement with and affinity for your site, From disengaged to loyal.
CDP / Data lake
From audience manager, easily pull in data from your CDP or data lake to enrich your personalization segments.
Activate your audiences
Choose from a wide array of granular campaign triggers. From page load to exit intent or scroll depth to browse time, launch personalized messages at exactly the right moment.
Using our drag and drop editor or custom code, create and display banners, pop-ups, interstitials, or any personalized message.
Optimize each interaction
Based on items viewed or purchased, the social proof widget embeds directly on your product page and encourages transactions.
Easily integrate progress bars anywhere during the customer journey to nudge visitors down the funnel. Improve checkout or any multi-step process on your site.
Segment byemotional need
Identify the emotional need of visitors in 30 seconds, segment them into audiences and create personalized experiences.
Suggest the right product
Personalization success stories
By launching campaigns based on viewed and purchased products, NYX Professional Makeup made excellent use of the principle of social proof.
Take your personalization strategy further
with AB Tasty
of the platform