Unlock hidden value through
experimentation
Test your website, app, features and so much more to be sure you’re driving the highest possible ROI from your digital touchpoints.
Let experimentation be your guide
Easily experiment on your web visitors
Quickly test your ideas and deliver better customer experiences.
Targeting segments
Through our powerful AI capabilities and CDP and data lake integrations, create granular user segments for your experiments. Start from pre-configured templates that you can easily customize, saving you time.
Create variations
From new blocks to buttons to pop-ups, change anything on your website with our drag and drop editor. Define events such as clicks and mouseovers, add custom scripts and/or widgets directly.
Set goals
We have a broad range of KPI settings to track the success of your experiments: from action or page tracking to browsing-based behaviors or transaction settings. Create any combination of goals to evaluate performance.
Allocate traffic
Determining the reliability of an experiment is linked to its control group. Easily choose what portion of your traffic base gets exposed to experiments and compare results.
Data stack
AB Tasty fits perfectly into your data analytics stack. Easily send your campaign’s performance data to your analystics tool of choice in one click. Get a full 360 view of your user journey.
Bayesian
statistics engine
Track the ROI
of your experiments
Experimentation in practice
Ashley's furniture eliminated client frustration by shortening the checkout process, reducing cart abandonment rates checkout and creating a more fluid transition to the payment step.
Deep dive on experimentation
with AB Tasty
of the platform