Experience-Led Hub
by AB Tasty

Experience-Led Hub by AB Tasty is a resource center dedicated to helping professionals stay ahead of the latest CX, personalization and experimentation trends. Get inspired from our collection of customer case studies and best practice guides. Discover all you need to know about experience-led growth.

Case studies

Humility is a virtue - but sometimes, when you get it so right, you need to share the success (story). Here are some wins we're thrilled to have helped our clients achieve.

30 Markets Worldwide

How Clarins Scaled Their Global E-Commerce Through Agile Experimentation

Clarins’ partnership with AB Tasty changed the way their teams in work together across 30 markets, turning testing into agile, collaborative process.

Sage Sees Transaction Lift From A/B Testing Website Copy

Avid Transforms Internal Culture and Website Experience With AB Tasty

How Hanna Andersson Is Experimenting Its Way to Higher Lifetime Value

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Blog

Looking for the answer to a CX question? Got 5 minutes to kill between meetings? Eager for the latest industry trends? Give our blog a browse.

10 min read

A/A Testing: What is it and When Should You Use it?

Hubert Wassner

January 25, 2024

6 min read

How to Rebrand Your Site Using Experimentation in 5 Easy Steps

Holly Ingram

January 9, 2024

6 min read

How to Better Handle Collateral Effects of Experimentation: Dynamic Allocation vs Sequential Testing

Hubert Wassner

December 7, 2023

Webinars

We have the pleasure of regularly inviting partners, clients, and industry thought leaders to take part in our webinars. Replays and upcoming live events are at your disposal!

Upcoming July 13, 2022

The Future of CX Is Personal

with

Gareth Drabble Director of Customer Success, Northern Europe

Replay

Mitigating Risk With Digital Experimentation

with

Chris Gibbins Chief Experience Officer

Replay

Driving Experimentation With Quantified Empathy

with

Kevin Korpics Field CTO

E-Books

Our reports, guides and e-books take a closer look at topics ranging from how to ace progressive rollout techniques to building a solid CRO team.

Powering Customer Experiences With Data

A collection of insights from AB Tasty’s partners and internal experts on the importance of data in experience optimization.

The Ultimate Personalization Guide

A step-by-step guide any business can use to start personalizing the customer experience

The virtual economy explained

A Comprehensive Guide to the 11 Trends Shaping Digital Customer Experience in 2021.

6 website optimization ideas to grow your e-commerce business

Find inspiration for your own website optimization campaigns in our selection of the best performing experiments in fashion, beauty, home furnishings, etc.