Guides

Our ultimate go-to guides & how-tos to all things experimentation, personalization, testing and more

AB Testing

Get up and running in no time with this complete guide to A/B testing. Learn what A/B testing is, how to set up tests, best practices and examples.

Personalization

Our complete guide to personalization will show you how to increase customer loyalty and improve retention with easy-to-implement tips and tricks.

Conversion Rate Optimization

Our comprehensive guide to Conversion Rate Optimization will show you how to increase the number of users performing actions on your site.

Feature Flags

Our ultimate guide on feature flags in DevOps including definition, types and best practices.

DevOps

Your go-to guide to all things DevOps-what is DevOps, its history, benefits and how it differs from Agile methodology

CI/CD

Continuous integration and delivery (CI/CD) encompass a set of practices that enable development teams to deliver code changes more frequently. Find out more in our guide.

Release Management Guide for Product Managers

Advice for product managers to release new features more confidently and with more control thanks to a good release management process.