Introduction
For luxury brands, digital channels are an essential – yet challenging – part of the marketing mix, now more than ever.
Challenge
Shoppers are looking for the same kind of sophisticated and personalized shopping experience online as in brick-and-mortar boutiques. For luxury brands, this means balancing the demands of maintaining a unique brand image, impeccable UX, and the art department’s graphic guidelines. Based on insights from our Customer Success Team, this e-book will advise on how to create a successful website optimization strategy.
What you’ll Get
- Industry statistics and benchmarks
- Client examples and experimentation ideas to increase online transactions
- Tried-and-true advice from our Customer Success Team to improve story-telling, encourage drive-to-store, and engage your community of followers
Online has also empowered challenger brands that are making inroads into premium and luxury markets, by lowering the barriers to entry and demonstrating that high value purchases will be made online if the online offer is attractive enough.
– Bling it on: What makes a millennial spend more? (Deloitte)