Harness customer psychology with EmotionsAI

Build experiences that are truly personal
with AB Tasty’s unique AI-module.

Book a DEMO

Emotions-based
decisions backed by data

More winning variations for better conversion

New personalization opportunities at each step

Segment visitors in real time according to their main emotional need for conversion

Are your customers more rational? More emotional?

This AI engine identifies visitors based on their user behavior pattern and segments visitors in real time to boost your optimization roadmap.

Dig into which variations can convert more visitors into customers based on their emotional needs.

Identify the main emotional need of a visitor in
30 seconds

Real-time
interactions

Physical interactions

Mouse speed
Scroll patterns
Pauses

Device setup

Browser type
Device brand
Plugin installed

100+

variables

In-depth
research

100M+

journeys analyzed

20,000+

online surveys

200+

A/B tests analyzed

Behavioral
expertise

PhD

Purchase Behavior Modeling

Studies

Online behaviors and
interface design preferences

Collaborations

Researchers on
behavioral psychology

Emotion drives 80% of human decisions

Picture the customer journey as a succession of micro-decisions such as clicking on a CTA.

Whether your goal is to double down on your personalization strategy OR dig into which variations convert based on emotional needs, EmotionsAI is a high-impact, low-effort segmentation module within AB Tasty.

With AB Tasty’s EmotionsAI