Put your best ideas to the test with AB Tasty

Put your best ideas to the test with AB Tasty'sbest-in-class experience optimization platform

With over 10 years of experience building statstical testing into websites,
AB Tasty helps create a richer digital experience for your customers and boost your ROI - fast.

From AB testing, to multi-page or customer funnel testing, you can acheive the perfect digital experience with ease.

Get a FREE
personalized demo

Trusted by 1,100+ awesome brands around the world

Get your
personalized demo

Continue optimizing your digital experiences
with our best-in-class experience optimization platform.

Put A/B testing at the core
of your website opimization strategy

From advanced low-code to all code, create unlimited A/B tests with our user-friendly experimentation suite.

Put your best ideas to the test with a customizable widget library, a visual (WYSIWYG) editor, segmentation templates and more.

Move beyond basic A/B testing to run pricing tests, and tests on payment and delivery options. Easily switch between server-side (code based) and client-side testing.

Use advanced AI-based audience segmentation to run experiments on the right audience. From first-time visitors to loyal return customers, you can personalize each visitors' user journey with ease.

No more guess work, or confusing data to untangle... Setup single or multiple conversion objectives on any audience segment to track concrete ROI on the best-performing version of your website.

Benefit from a global support team of optimization experts ready to help.

Our seasoned optimization experts will guide you from step one to launch and provide ongoing guidance on your experimentation roadmap.

Ensure the best possible ROI from your campaigns with strategic guidance on your experimentation roadmap and technical support while implementing your campaigns.

As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.

Use segmentation to maximize your tests

Target the right users:
Through our powerful Artificial Intelligence capabilities, CDP and data lake integrations, create granular user segments for your experiments.

With pre-configured segmentation templates:
Start from pre-configured templates that you can easily customize, saving you time.

Experiment with EmotionsAI the only solution that segments visitors by emotional need

10 segments based on emotions:
AI directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.

Find new personalization opportunities:
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.

Increase experiment efficiency:
No more neutral tests. Reports allow you to dive into each variation in order to understand which emotional needs will give you the most uplift.

Leading companies trust AB Tasty

MeUndies lifts
transactions +9.98%
with Promo Banner

No matter the user's entry point
to the website, there were 10% more clicks on the "add to bag" option.

Want to get similar results on your site?

Get AB Tasty

NYX Professional Makeup doubles transactions rate using social proof messaging

By launching tests based on viewed and purchased products, NYX increases transactions and saw a 38% reduction in their bounce rate.

Boost transactions with social proof

Get AB Tasty

Hanna Andersson grows conversions by 22% by swapping product images

By including product images for toddlers and kids in their collection, clicks on PLPs increased by 8% and purchase rates increased by 22%

Customize your buyer journey!

Get AB Tasty

Get started as quickly as you wish,
whatever CMS you're on !

Make AB Tasty
your optimize solution!

Continue optimizing your digital experiences with
our best-in-class experience optimization platform.

Put A/B testing at the core
of your website opimization strategy

From advanced low-code to all code, create unlimited A/B tests with our user-friendly experimentation suite.

Benefit from a global support team of optimization experts ready to help.

Use segmentation to maximize your tests

Experiment with EmotionsAI the only solution that segments visitors by emotional need

Leading companies trust AB Tasty

Get started as quickly as you wish,
whatever CMS you're on !

1. Book a demo

2. Connect AB Tasty
to your website

3. Start testing all your ideas

4. Get more conversions

Put A/B testing at the coreof your website opimization strategy

From advanced low-code to all code, create unlimited A/B tests with our user-friendly experimentation suite.

Benefit from a global support team of optimization experts ready to help.

Use segmentation to maximize your tests

Experiment with EmotionsAI the only solution that segments visitors by emotional need

Leading companies trust AB Tasty​

Get started as quickly as you wish,whatever CMS you're on !

1. Book a demo

2. Connect AB Tastyto your website

3. Start testing all your ideas

4. Get more conversions

Put A/B testing at the core
of your website opimization strategy

Leading companies trust AB Tasty

Get started as quickly as you wish,
whatever CMS you're on !

2. Connect AB Tasty
to your website