The Digital

Experimentation

Model

Optimize. Analyze. Personalize.

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Welcome to the New Frontier of Customer Experience
The rapid adoption of online shopping has ushered in a new era of brand experiences from virtual try-ons of clothes and makeup to augmented virtual reality of in-home furniture.

As companies at the confluence of tech and retail continue to optimize and innovate, they are simultaneously elevating their brand experience and customer expectations.

This means that other brands need to start flexing their experimentation muscles and get in on the action before it’s too late.

In this report, we explore the relationship between optimization, personalization and innovation — and how brands can build a data-powered experimentation model to elevate their e-commerce experiences and live up to today’s consumer expectations.

01

Experience Economy

Discover consumer sentiment within the experience economy and how we got here

03

Experience Optimization

From UX, personalization to client-side experimentation, explore all the ways to deliver a seamless shopping experience
05
“Wow” Experience

Discover consumer sentiment within the experience economy and how we got here

02
Data Foundation
Learn to how to set up and analyze data to power your experimentation programs

04

Experience Innovation
Let tech teams do what they do best by investing in a tech stack of feature management and server-side experimentation tools
The Digital Experimentation Model
How brands can level up
Why are some companies thriving more in the experience economy than others? It comes down to mastering both experience optimization and innovation — the one-two punch to digital experience mastery.

CHAPTER 1 

Welcome to the Experience Economy

  • How to meet customers’ expectations in today’s ecosystem
  • Build a multi-layered strategy for impactful customer engagement
  • What consumers want vs. what brands are delivering

CHAPTER 2

Building a Modern Data Foundation
  • How data plays a role in a company’s experimentation program
  • An ethical approach to collecting customer data
  • Four steps to analyzing, prioritizing and acting on data

CHAPTER 3

Fuel Your Experience Optimization
  • UX: Maximize conversion rates and revenue
  • Personalization: Deliver relevant shopping paths for your segments
  • Server-side testing: Build consistent multi-channel brand experiences

CHAPTER 4

Win with Experience Innovation
  • Leverage tech team’s core competencies to test new ideas
  • Experimentation for e-commerce vs. digital products
  • Feature flags for a modern agile approach to feature releases

CHAPTER 5

Deliver a “Wow” Experience
  • Organize marketing, product and tech teams for optimal agility
  • Employ both client- and server-side tools for full coverage
  • Deliver memorable CX to generate brand affinity and retention
Experiment your way to the top
There’s a lot that goes into building an experimentation program, from business performance, internal resources, structure and governance. Uncover what’s best for your team in our interactive report.

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  • Full featured experimentation platform
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  • Feature toggling and progressive rollout
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