CX Optimisation Masterclass

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Why attend?

Take your digital customer experience to the next level by joining our exclusive CX Optimisation Masterclass, co-hosted by technology enablers AB Tasty, Fullstory, Tealium, and Delacon.
Learn from top Asia-Pacific brands such as Humm Group, Flight Centre, and RMIT Online as they share how they have developed and honed their CX Optimisation strategies.
Each session rounds off with a Live Q&A where you will get the opportunity to connect with our speakers and ask your questions.

Learn from these brands and take your digital customer experience to the next level

Agenda

1:00 - 1:40 SGT

(4:00-:00 AEST)

Staying Agile with Data Insights & Experimentation

In this panel discussion, hear from Alan Yeo, Head of Innovation Delivery at Humm Group and discover how they pair experimentation with in-depth analytics on the user experience. Dive deeper into the concept of data-driven experimentation across the entire omnichannel strategy. 

 

Alan Yeo

Head of Innovation Delivery ANZ

Kate Murray

Regional Lead ANZ

Edouard Descamps

Customer Success Lead APAC

1:40 - 2:00 SGT

(4:40-5:00 AEST)

CX within Omnichannel – the Challenges and Victories

Clinton Hearne- Head of Marketing, Flight Centre Group – will be discussing Customer Experience across an Omni Channel business – that has online, call centre and stores.  Learn what the challenges are managing different marketing activities for different channels;  And how does an organisation track and understand the customer experience across multiple activities funnelling into multiple channels.

Clinton Hearne

Head of Marketing

Sandra Prigram

Head of Channel Partnerships

2:00-2:20 SGT

(5:00-5:30pm AEST)

What Customers Want! A Striking Personalised Experience

Tune in to listen to Ilinka Armiento, Head of Digital Acquisition at RMIT Online, discuss RMIT Online’s personalisation journey: how and where they started, which teams were involved, examples of successful data-driven personalisation use cases, as well as a sneak peek into their future initiatives. 

Ilinka Armiento

Head of Digital Acquisition

Hakan Gogebakan

Customer Success Manager ANZ

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