Why watch replay?
Take your digital customer experience to the next level by joining our exclusive CX Optimisation Masterclass, co-hosted by technology enablers AB Tasty, Fullstory, Tealium, and Delacon.
Learn from top Asia-Pacific brands such as Humm Group, Flight Centre, and RMIT Online as they share how they have developed and honed their CX Optimisation strategies.
Each session rounds off with a Live Q&A where you will get the opportunity to connect with our speakers and ask your questions.
Learn from these brands and take your digital customer experience to the next level
Agenda
1:00 - 1:40 SGT
(4:00-:00 AEST)
Staying Agile with Data Insights & Experimentation
In this panel discussion, hear from Alan Yeo, Head of Innovation Delivery at Humm Group and discover how they pair experimentation with in-depth analytics on the user experience. Dive deeper into the concept of data-driven experimentation across the entire omnichannel strategy.
Alan Yeo
Head of Innovation Delivery ANZ
Kate Murray
Regional Lead ANZ
Edouard Descamps
Customer Success Lead APAC
1:40 - 2:00 SGT
(4:40-5:00 AEST)
CX within Omnichannel – the Challenges and Victories
Clinton Hearne- Head of Marketing, Flight Centre Group – will be discussing Customer Experience across an Omni Channel business – that has online, call centre and stores. Learn what the challenges are managing different marketing activities for different channels; And how does an organisation track and understand the customer experience across multiple activities funnelling into multiple channels.
Clinton Hearne
Head of Marketing
Sandra Prigram
Head of Channel Partnerships
2:00-2:20 SGT
(5:00-5:30pm AEST)
What Customers Want! A Striking Personalised Experience
Tune in to listen to Ilinka Armiento, Head of Digital Acquisition at RMIT Online, discuss RMIT Online’s personalisation journey: how and where they started, which teams were involved, examples of successful data-driven personalisation use cases, as well as a sneak peek into their future initiatives.
Ilinka Armiento
Head of Digital Acquisition
Hakan Gogebakan
Customer Success Manager ANZ
Brands that attended previously
Learn with us
©AB Tasty 2020