Experimentation
tools comparison
If you’re serious about making data driven decisions, running A/B tests is a no brainer and choosing an A/B testing tool is often the starting point of your optimization program.
But there are many platforms available on the market and shopping for the best A/B testing software may sound overwhelming. How should you choose between vendors like AB Tasty, Optimizely, VWO, Google Optimize, Maxymiser, Adobe Target and many more?
Plus, these tools aren’t limited to running A/B tests, split tests or multivariate tests. They all, to some extent, offer personalization features to adapt your website, content and messages to specific audience segments. The line between A/B testing tools and Personalization platforms is getting blurry, which means you have even more alternatives to evaluate, like Qubit, Dynamic Yield, Monetate and others. Some of them also provide you with feature flag management capabilities like on/off toggles and progressive deployment.
Key features to look for when selecting an A/B testing software
How do these players stack up when it comes to this feature list? We won’t go through a comprehensive comparison of all these A/B testing tools: each has its own focus and answers specific needs. Also, each targets a specific client tier (Enterprise, Small and Midsize Business – SMB) and therefore has different price points and pricing plans. For A/B testing software reviews, visit TrustRadius or G2 Crowd.
Besides, criteria highly dependent on your company should be taken into account, like your maturity level, previous experiences with other software, technical expertise or access to IT resources, budget, team organization, etc.
Our comparison of Experimentation tools
Experiment Software Comparison |
 AB Tasty |
 Optimizely |
 VWO |
 Dynamic Yield |
 Monetate |
 Insider |
 Kameleoon |
 Google Optimize |
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|---|---|---|---|---|---|---|---|---|---|
Services |
Follow the sun support | ||||||||
| Local and dedicated consultants | |||||||||
Experiments |
Client-Side A/B Testing | ||||||||
| Server-Side Testing | |||||||||
| Split Testing | |||||||||
| Multivariate Testing | |||||||||
| Multi-Armed Bandit Allocation | |||||||||
| QA Mode and Preview | |||||||||
| WYSIWYG Editor | |||||||||
| Code Editor | |||||||||
Personalization |
Audience Creation and Management | ||||||||
| Audience Templates | |||||||||
| Campaign Prioritization | |||||||||
Feature Flag Management |
|||||||||
Widget Library |
|||||||||
Targeting Engine |
Browsing Behaviour | ||||||||
| Purchase Behaviour | |||||||||
| AI-Driven Content Interest | |||||||||
| Engagement Level or Likelihood to Purchase | |||||||||
| DMP, CRM, CDP Connectors | |||||||||
Reporting |
Filters | ||||||||
| Confidence Interval | |||||||||
| Transactional Data | |||||||||
Insights |
NPS | ||||||||
| Session Recording | |||||||||
| Heatmaps | |||||||||
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